Ed founded Aquatic Informatics in 2003 with the goal to protect life through the better management our planet’s most precious resource, water. He has worked in the water industry for over 25 years, initially as a river ecologist and then since 2003 as a business leader and entrepreneur. Ed is also an independent Director for a number of software companies and not-for-profits.

Eric Joined Aquatic Informatics in 2013 to scale the product development organization and lead the development of the next generation of AQUARIUS products, including software as a service solutions. He has over 25 years of experience developing innovative technology, building world-class software organizations, and delivering products generating over $500M.

James is the CFO of Aquatic Informatics, and he has been a key player in helping to drive accelerated growth after the amalgamation of Aquatic Informatics with WaterTrax and Linko Technology in 2017. James began his career in sales and then obtained his CPA with KPMG in 1992. He then spent 5 years in Eastern Europe and Asia with Pepsi Cola in a market development and finance role.

James heads up the global sales, marketing, and customer success teams. A seasoned growth executive with a track record for building high-performance teams and strategic client relationships, James played a key role while at The Active Network, driving the company’s growth from $30M to $300M as well as launching a successful IPO on the New York Stock Exchange in 2011.