Data are an asset – not exhaust. Demand for clean, usable data far outstrips supply. Don’t put the AI cart before the data horse. Well-organized data is absolutely foundational to gain benefit from the latest and greatest tech. Thinking about data this way also makes data management and procurement a value generating activity – not a chore. Algorithms are relatively cheap – data can be the primary differentiator. When users are involved in the process of policing data quality and seeing improvements which help them in their work, they chomp at the bit to help and provide more feedback in order to get better data. It’s a virtuous cycle that the best organizations lean into.